Choque Cultural News

Daniel Melim @ the Southbank, London

Daniel Melim @ the Southbank, London

In association with Wahaca it was a pleasure to invite Choque Cultural artist Daniel Melim to paint a number of murals at two of their sites, one at their newest restaurant in Islington and the second at the fanastic river side setting of London's Southbank Centre

Daniel Melim is an artist based in São Bernardo do Campo in the south of São Paulo. He principally uses stencils to create his colourful work, which he applies in a highly original way – by accentuating imperfections such as paint drips or using the same mask twice giving the idea of a printing error. In this way his work is a build up of textural and collagic layers.

In Melim’s artwork and outlook there is a component of social activism. As the son of a teacher, his own fine art education led him to become an art teacher himself for four years. In 2006 he was drawn to volunteer and community work, setting up art workshops for community teens in the Ferrazopolis slum. This work continues and has resulted in huge site-specific projects. Melim’s studio-based paintings and installations have been exhibited at MASP and Afro-Brasil Museum, both in São Paulo as well the Valencia Biennale in Spain. His workshop project Casa da Cultura continues and is funded by artist’s volunteering and sponsorship including some donations from the UK based ABC Trust.

Melim’s work created for Wahaca’s outside spaces was in response the Southbank’s Festival of Neighbourhood season. IN his words “My idea is to create different pictorial planes through the vertical bands, composing distinct colours side by side, as part of the work, creating a contrast and yet a harmony between the different parts. Along with the Latin culture of the communities and all the richness of colours and textures inspired by this culture.”